Marketing Articles


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  • Wed, 18 Apr 2018 14:48:17 +0000: What Does Your Wardrobe Say About You - Association of Strategic Marketing
    Have you ever worn an outfit that made you feel confident and ready to take on whatever comes your way? As it turns out, you???re not just imagining that empowered feeling you have when you rock your favorite dress or suit???
  • Fri, 12 Jun 2015 13:10:06 +0000: TO MANAGE âe¦ OR TO LEAD? - Association of Strategic Marketing
    Have you received a lot of pressure at work from a supervisor to accept a new position that just isn't fitting with the needs of your family? This story brings to mind some of the distinctions between a Manager and a Leader. Read more here:
  • Fri, 12 Jun 2015 13:10:03 +0000: Ways To Reduce Stress In Your Life - Association of Strategic Marketing
    Women can be especially susceptible to stress, and new research shows that stress can have devastating consequences, including long-term serious illness. Unchecked, stress can wreak havoc on your mind and body, leading to anxiety and depression as well as physical health problems like gastrointestinal complaints, headaches, and other chronic maladies.Let???s explore some simple techniques you can start using today to help reduce stress.
  • Tue, 15 Jul 2014 19:54:38 +0000: Three Email Tests to Try Today - Association of Strategic Marketing
    Here are three email tests to help you start optimizing your program today. Time of Day: A quick glance of my inbox shows that many senders continue to send weekday mornings. In contrast, most studies on shopping show that most people buy in the evening after work or on weekends. If it???s been a while or you???ve never tested time of day for email sends now is a good time to start testing. Start with general day parts (morning vs. afternoon and morning vs. evening). If you see an uptick for a particular day part, then try expanding testing by breaking that day part down to hourly increments to fine tune.
  • Mon, 30 Jun 2014 20:30:09 +0000: Have You Checked Your Site for Online Optimization Factors? - Association of Strategic Marketing
    Businesses are forever trying to improve their SEO ranking. In order to ensure that you continually appear on the first page of Google, Bing and Yahoo, there are honest and upfront practices you can use in order to ensure that your website ranks high on search engines and to avoid being penalized for underhanded optimization practices.